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Federal Government Invests $1.5 million in Aboriginal Tourism in British Columbia

Today, the federal government announced an investment of $1,500,000 for the Aboriginal Tourism Association of British Columbia (AtBC) to grow and develop the Aboriginal cultural tourism industry in British Columbia (B.C.).

The project, which is part of AtBC’s Five-year Aboriginal Cultural Tourism Strategy, will ensure that visitors receive a world-class Aboriginal cultural tourism experience through the development and implementation of authenticity and quality assurance programs. Through the creation of marketing campaigns, Aboriginal cultural tourism businesses will improve their ability to reach growing international tourism markets.

The investment is from the government’s Western Diversification Program and is intended to help AtBC increase the number of market-ready Aboriginal cultural tourism businesses, creating revenue growth and increasing the number of full-time jobs in the sector.  According to the government news release, AtBC aims to have 4,000 people employed full-time in the Aboriginal cultural tourism industry in B.C. by 2017.  Currently, AtBC comprises more than 200 Aboriginal cultural tourism stakeholders across B.C.

British Columbia is one of Canada’s most popular tourist destinations and 25 percent of visitors to province are interested in adding an Aboriginal cultural tourism experience to their visit.

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