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Canada is the world’s most reputable country…again

The Reputation Institute’s 2015 Country RepTrak® report on the world’s most reputable countries has identified Canada as the most reputable country in the world.

Canada has received the number one ranking 4 times in the last six years (ranking second in 2014 and 2010), based on global perceptions of over 48,000 consumers from the largest global economies who participated in online interviews in February and March of this year.

Specifically, Canada ranked first in “appealing environment”, fifth in “advanced economy” and fourth in “effective government to tally the highest overall score, followed by Norway, Sweden, Switzerland and Australia.

Based on the data collected, Canadians also have a strong internal reputation ranking (i.e. self-image), ranking second to Australians when gauging their own country’s reputation.  Not surprisingly, Russia has the largest gap between how it sees itself and how the rest of the world sees it, ranking third in self-image and 52nd in the eyes of the global interviewees.

The report and recording from this webinar can be found on Reputation Institute’s website: http://www.reputationinstitute.com/research/Country-RepTrak

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