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Brandon’s New Brand Will Have You Coming Back For More

With the launch of a new regional place brand, the community of Brandon, Manitoba, has cemented its place on the Prairie Canadian landscape as one that warmly invites visitors in and promises them a constant path on which to return.

The centrepiece of Brandon’s new tourism brand is the succinct, yet passionate phrase, “Brandon brings you back.” Represented visually as a colourful logo and tagline, the four impactful words are adorned with brilliant ribbons of blue, purple, red and orange reminiscent of a Prairie sunset stroll along the Assiniboine River corridor, and also speak to Brandon’s inviting and inclusive nature, its vibrant, diverse and dynamic community, and the promise of a place worthy of return, time and time again. Together, the logo and tagline create a visual identity that instills a sense of pride of place and a commitment to the welcoming brand of hospitality that only Brandon can deliver as the region’s consummate host.

According to Rick Chrest, Mayor of Brandon. “Anyone who has ever lived in Brandon, visited Brandon, or has had the ‘Brandon Experience’, so to speak, knows that this new slogan, ‘Brandon brings you back’, is the undeniable truth. I very much look forward to seeing this brand spread its wings in our community and beyond.”

“Whether it is turning a one-time visitor into a recurring visitor, enticing back those who have moved away, or compelling events like the Brier to return ‘home’, this brand perfectly captures Brandon’s ability to bring people back,” added Graham Harvey, Executive Director of Brandon First.

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